Known for its multi-use, vegan-friendly formulas and fun-first approach to beauty, Dr.PAWPAW gave YVMV studios plenty to play with on their Grinch collaboration. We brought that playful energy to life through a series of bold digital assets, creating a CGI world with plenty of character
Brought to life through CGI
A hyper-real CGI environment inspired by the iconic world of How the Grinch Stole Christmas, bringing together festive details, recognisable Grinch-inspired cues and Dr.PAWPAW’s bold visual identity.
Product-First Creative with a Grinch Twist
Taking cues from the film’s distinctive world, we developed a hyper-realistic CGI scene that placed the limited-edition products centre stage, surrounded by festive details and playful Grinch-inspired elements.
We then adapted the creative across social media, product-focused e-commerce imagery and campaign-ready print assets, creating a flexible suite of content that maintained a consistent look and feel across every touchpoint.
The result was a campaign that captured the fun identity behind Dr.PAWPAW while illustrating how a strong creative idea can take a familiar concept somewhere new.
