Targus has built a global reputation for creating smart, durable tech accessories that protect the devices people rely on every day. Currently working as Targus’ bolt on creative partner, to strengthen its global presence and positioning across packaging, content and wider marketing touchpoints.
Built to stand out. Designed to travel further.
From packaging to digital platforms, YVMV studios has created a cohesive visual direction that gives Targus greater consistency across markets and touchpoints.
Supporting a more sustainable approach
YVMV studios has worked on re -designing Targus’ Global brand positioning, including the reinforcement of the brand identity, re-design of packaging, CGI content and wider marketing assets. The focus was on creating a clear, contemporary system that could work seamlessly across product categories, retail environments and digital platforms. For a sustainable and coherent approach implementing high-quality CGI renders offers the brand a flexible, scalable way to produce content and mass production of printed materials while supporting a more sustainable approach.
A smarter look for smarter tech
A clear, contemporary system that works seamlessly across product categories
Sustainable approach
A sustainable and coherent approach.
Together, these touchpoints offer Targus a stronger brand presence, giving Targus the visual consistency to connect with audiences and retailers wherever they encounter the brand.
I've had the pleasure of working with Pariena for many years, across two very different businesses serving very different customer audiences. What has remained constant is the quality of her work. Her ability to understand not just the brief, but the wider environment, customer needs, and desired outcome is on a level I've rarely experienced with any agency.
The creativity, attention to detail, and execution speak for themselves and are evident throughout this portfolio. Beyond the work itself, Pariena is simply a pleasure to work with. She gets it quickly, challenges where needed, and consistently delivers work that exceeds expectations.
The trust I have in her work is such that, when developing our new global brand vision, I didn't hesitate to recommend and introduce Pariena to play a key role in shaping the creative direction. For me, that's perhaps the strongest endorsement I can give.
Karl Fox
EMEA Product & Marketing Director.